Mullins Martin 2020 was a student-led presidential campaign at Appalachian State University, built on the pillars of sustainability and transparent leadership. I worked directly with both the Presidential and Vice Presidential candidates to develop a cohesive visual identity, including the logo, color palette, and digital assets.

The design direction emphasized openness and approachability, with soft tones and nods to historic progressive campaigns through selective use of blues. Because the campaign took place entirely online during the COVID-19 pandemic, I focused heavily on creating clear, branded social media content that could carry the message and build momentum digitally.