Partnering with Monarch Financial Planning Partners, I developed a logo and brand identity that helped them stand out from competitors while honoring the visual guidelines of their parent company, Northwestern Mutual.

The goal was to strike a balance between what Monarch envisioned and what was permitted by the larger brand system. Through close collaboration with their team and leadership, we created a clean, professional mark that incorporated a subtle butterfly motif, a nod to their name, resulting in a distinct, brandable identity that felt true to them and was approved by Northwestern Mutual.