For Dr. Sue’s campaign for Oregon State Legislature, I helped develop a logo and visual identity that reflected both her deep connection to the district and her bold vision for leadership. We leaned into local geography and values, using imagery and color to reflect her commitment to sustainability and her love for Oregon.
The logo combined a custom script—referencing her background as a trauma nurse and educator—with bold typography to communicate confidence and clarity. Bright gradients and approachable design elements highlighted her outgoing personality, while the overall identity struck a balance between warmth and determination.